FIRSTGREEN Industries and Ascendum Máquinas

We are pleased to announce a significant new commercial partnership between FIRSTGREEN Industries and Ascendum Máquinas. This strategic collaboration marks the beginning of exclusive distribution rights for First Green electric skid steer loaders in Portugal.

This partnership with Ascendum represents an exciting milestone for FIRSTGREEN Industries. Ascendum's extensive expertise and practical experience, supported by their decades of dedicated service, make them an ideal partner. Together, we aim to advance our global market ambitions, emphasizing sustainability and electrification.

First Green's collaboration with Ascendum represents a significant step forward. First Green is confident that this partnership will enhance its capabilities and solidify its presence in the European market. 

Ascendum's commitment to sustainability, growth, and responsible business practices aligns perfectly with First Green's values and strategic goals. Ascendum's mission to provide clients with quality service and superior solutions mirrors First Green’s dedication to delivering innovative and sustainable technologies. Their highly skilled, experienced, and motivated teams are well-equipped to meet and exceed our customers' requirements.

“We look forward to a successful collaboration with Ascendum, fostering growth and innovation that will benefit our customers and the industry at large,” said Martin Havrda, CEO of FIRSTGREEN Industries 

“Together, we aim to drive forward the future of construction and industrial equipment, ensuring a greener, more sustainable world.”

“Ascendum is proud to be an exclusive distributor for First Green, which is an innovative brand, all-electric, zero emission and low noise loaders.” says José Luís Mendes CEO of Ascendum Máquinas. “We welcome First Green to our brand portfolio and are very proud to be able to widen our offering to the market with innovative and sustainable equipment.”

Founded in 1959, Ascendum is a multinational company with deep family roots that has grown to become one of the world’s largest distributors of Volvo construction equipment, among other leading OEM brands. In 2023, Ascendum exceeded 1.3 billion euros in total sales, driven by its extensive activities in selling, renting, servicing, and providing parts for construction, infrastructure, industrial, agricultural equipment, and trucks. 

Operating in 14 markets worldwide, Ascendum is renowned for delivering global solutions that empower customers to achieve optimal equipment performance and operational efficiency while maximizing uptime. With a legacy of 65 years of success, Ascendum is dedicated to innovation, service excellence, and building enduring customer relationships. The company employs over 1,600 people globally and is a strong, geographically diversified entity, with operations spanning Portugal, Spain, USA, Turkey, Mexico, Austria, Hungary, Czechia, Croatia, Slovakia, Romania, Moldova, Slovenia, and Bosnia-Herzegovina.

FIRSTGREEN Industries builds all-electric, zero-emission, and low-noise loaders. Designed by a dedicated development team, machines reflect their commitment to sustainability and environmental respect. Their production hub is in Velká Dobrá near Prague, Czech Republic, all the company is designed for efficiency, employee comfort, safety, and environmental sustainability. Equipped with state-of-the-art production lines and warehouses, their facilities also include an advanced training center, a progressive R&D department, and logistics offices.

 In 2023, FGI expanded with a new branch in North Carolina, USA, marking a significant milestone for our American operations. This branch ensures timely delivery of machines and maintains an extensive spare parts inventory for our US customers. 

Their Czech Republic manufacturing capacity includes 750 machines annually from our Elise and MiniZ lines. 

FIRSTGREEN as a company continuously enhances and innovates to deliver greater value to their customers and partners. 

Their innovative product portfolio undergoes continuous development. They ensure quick delivery of machines and spare parts, coupled with excellent pre-sale and after-sale support to dealers and their end consumers. As a small company, their flexibility, innovation, and customer care are unparalleled. Disrupting the Diesel-Dogma first green  machines challenge the traditional diesel mindset. 

FGI has significantly invested in renewable energy sources, reducing its carbon footprint by 60% in the past five years. This transition highlights FGI's dedication to environmental preservation and sustainable business practices.